Crumpler, Melbourne


Bringing the streets of Melbourne inside. When no brand is more Melbourne than Crumpler, it seems only right to pull the bluestone street paving in the front door and allow the artfully painted  aqua Crumpler man mural, painted by Georgia Anne Harvey, dance along the newly painted blue facade and move inward up all along the ceiling.

Everything about this vibrant transformation feels fresh and nostalgic for the brands origin story days as badass bike couriers.

The display furniture and point of sale reference Melbourne’s street furniture, lionizing the gritty urban ornamentation of the place we call home. Scaffolding is wrapped in quintessentially Crumpler orange fabric, made locally in Fitzroy, like a mini Christo, to frame mirrors that reflect and reinforce the decidedly exterior interior experience.

Wonder and delight are coupled with a comforting familiarity – it’s a street party and everyone is invited.